With 17 years of experience in Market Research, Ms. Trân is currently the Operations Director at NielsenIQ, overseeing the markets of Vietnam, the Philippines, and Myanmar. During her 15+ years at NIQ, she has taken on various roles, from strategic consulting for FMCG manufacturers and retailers to leading process innovations during business transformation initiatives. She also has over 8 years of experience in training and conducting workshops on topics such as leadership, change management, innovation, data presentation, problem-solving, growth mindset, and critical thinking. Some of the clients she has worked with include De Heus, Generali, Heineken, APL Logistics, Shinhan, Bosch, FrieslandCampina, Jollibee, Estuary, Hòa Bình, Rừng Thông Mơ, Rạng Đông, and many others.